Messenger is now one of the most widely used communication tools of all time. With over one billion monthly active users there is a high probability your ideal customers are utilizing messenger to communicate with their friends on and off of Facebook.
With a suite of tools made available thru Facebook, businesses are able to tap into this audience to advertise to them in ways that have not previously been possible.
Here’s how Azure Media can help you:
➡️Build Automation Sequences
Great Reasons To Use Messenger Marketing
Save Time And Money
Leverage automated responses to interact with customers, pre-qualify leads and increase sales.
Connect With Your Audience
Messenger has over 1 Billion active monthly users and continues to grow.
Increase Website Engagement
Use Messenger on your website and in advertisements to create conversations with potential customers.
70%+ Open Rates
Build subscriber lists just like email, with more people seeing your messages!
Build Confidence and Trust
53% of consumers are more likely to shop with a business they can directly message.
How Can You Use Messenger Marketing In Your Business?
Facebook has allocated space within Messenger’s inbox to display ads for your business.
Messenger ads work like any other ad except for their placement within the mobile app. This is their biggest advantage as your ad can be featured prominently without competing with other ads!
When individuals see these ads in the app and click on it, they will be taken to whatever the chosen destination is. It can be either a website, live chat, or an automation sequence to create engagement.
These ads are a powerful way to grow your business. Let us help you get your message in front of your ideal customers!
Click To Messenger Ads
You can now use “Message” as a call-to-action on your Facebook ads that sends people into a Messenger conversation with your business.
This means you can leverage the power of Facebook Ads to starts conversations with your prospects at scale. Then either interact with them individually, or utilize automation to continue the conversation.
Because 53% of individuals will do buy from a business they can message, this is a powerful tool to utilize to interact with your customers.
This ad type can be added to existing Facebook or Instagram campaigns utilizing the same targeting options within any existing campaigns.
Just like you can build an email list, you can now build a messenger list to broadcast messages to your subscribers.
Broadcasting via messenger is one of the most powerful tools a business has available to them today. On average Messenger Broadcasts are averaging between 70% – 80% open rates and 4x click thru rates compared to email marketing!
While email marketing has been a powerful tool businesses have utilized in the past, Messenger will be able to create results that are not possible with email today!
Here are some of the ways to utilize Messenger Broadcasting:
- ✔️ Interact with your subscribers by asking questions about what’s important to them
- ✔️ Let them know about recent blog posts so they can stay up to date with what’s happening in your business.
- ✔️Share with them when you are live on Facebook so they can interact with you.
- ✔️ Send them product promotions and other offerings available within your business.
- ✔️ Add value to them by sending them cool things they will want to share with their friends!
These are just a few of the ways you can leverage Messenger Broadcasting to grow your business. We can help you build your messenger lists and broadcast out the messages to reach your goals.
Messenger Automation or Bots!
A Messenger Bot is an automated tool that can interact with your prospects or customers on your behalf freeing you up to build your business.
Here are some of the ways your Messenger Bot can help you:
- ✔️ Pre-qualify your prospects thru pre-determined questions
- ✔️ Create interactions by asking for input from people determining what the Bot’s response will be.
- ✔️ Direct people to specific pieces of content on your website.
- ✔️ Answer frequently asked questions such as hours of operation, location, menu, etc.
- ✔️ Show videos of your products and services as well as send audio messages from you
- ✔️ And much much more
Tracking how individuals use the bot means that the conversations within it can be refined to provide the best experience for your customers. Through analytics, it can be tweaked to improve the efficiency as well as increase conversions to grow your business.
We can help you build and deploy a Messenger Bot for your business
Mobile Wallet Marketing
60% of consumers will tell friends and family about a brand they are loyal to. In 2018 there are over 55 million individuals in the US alone utilizing mobile wallet to pay for transactions and is expected to increase each year.
Mobile wallet marketing combined with Facebook Messenger allows for businesses to interact with consumers in ways that was not possible outside of major corporations.
Here are some of the ways you can leverage Mobile Walled Marketing:
- ✔️ Customer Loyalty Programs
- ✔️ Birthday Programs
- ✔️Monthly Coupons
- ✔️ Groupon Style Discounts
- ✔️ Restaurant Coupons
- ✔️ Proximity Marketing
- ✔️And much much more…
Implementing Mobile Wallet Marketing will set your business apart from the competition as you will have the ability to market directly to an individuals mobile phone.
We can build and deploy a Mobile Wallet Marketing program for your business.